{"title":"We want to deliver the delicious, freshly pressed taste you experience at the brewery! Unfiltered, unpasteurized, undiluted sake series 🍶","description":"\u003cp data-mce-fragment=\"1\"\u003eNew sake, being freshly brewed, is characterized by its fresh and youthful taste.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eSake from this season has a pleasant bitterness and a certain wildness, leaving a clean and light impression. The fresh aroma of rice and a refreshing fragrance are prominent.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIt can also have a slight effervescence, offering a refreshing acidity. It is often served as \"Namazake\" (unpasteurized sake) or \"Genshu\" (undiluted sake) which have higher alcohol content, allowing you to fully enjoy the fresh flavor unique to new sake.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWhile enjoying the subtle charms within its easy drinkability, be sure not to overindulge. 😊\u003c\/p\u003e","products":[{"product_id":"hanahato-muroka2021-720ml-1800ml","title":"[Sumitaya Exclusive] Hanahato Unfiltered Nama Genshu 《Bottle 720ml \/ 1800ml》","description":"\u003cp\u003e\u003cstrong\u003eWinter Limited Edition: Sumitaya Original \"Unfiltered Nama Genshu\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis unfiltered nama genshu was born from the desire to deliver the pure, unadulterated sake that only brewery workers can taste, straight from the tank, to our customers. We were so impressed by its deliciousness that we wanted to share it.\u003c\/p\u003e\n\u003cp\u003eTypically, after sake is pressed, it undergoes the following processes before shipping:\u003c\/p\u003e\n\u003col\u003e\n\n\u003cli\u003eFiltration to remove impurities\u003c\/li\u003e\n\n\u003cli\u003eHeat treatment to increase stability\u003c\/li\u003e\n\n\u003cli\u003eWater addition to adjust alcohol content\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eHowever, we deliberately omitted these processes, which often detract from the sensory experience, in order to create a sake that allows you to savor the rich flavor, freshness, and richness of true new sake. We want you to experience the original deliciousness of new sake.\u003c\/p\u003e\n\u003cp\u003e\"Simply delicious ordinary sake\" - please enjoy it at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eEnoki Shuzo \"Hanakato Unfiltered Nama Genshu\"\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003eThis sake boasts the powerful flavor characteristic of the \"Hanakato\" brand, crafted by Enoki Shuzo in Kure City. The vibrant aroma of new sake harmonizes with a deep umami, which expands with every sip. Although dry, it has a distinct rice umami, making it a sake to be savored slowly over time.\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"榎酒造","offers":[{"title":"720ml \/ Room temperature","offer_id":42007246667929,"sku":null,"price":1078.0,"currency_code":"JPY","in_stock":true},{"title":"720ml \/ Cool","offer_id":44989695590553,"sku":null,"price":1303.0,"currency_code":"JPY","in_stock":true},{"title":"1800ml \/ Room temperature","offer_id":41569297891481,"sku":null,"price":2178.0,"currency_code":"JPY","in_stock":true},{"title":"1800ml \/ Cool","offer_id":44989695623321,"sku":null,"price":2538.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6914\/2681\/products\/f26081c22d4c18e2828a262ed2a62c63_38fcd253-035c-4a9f-b5dc-bac6e70017e1.jpg?v=1740819271"},{"product_id":"kamosen-siboritate-muroka-720ml-1800ml","title":"[Sumitaya Exclusive] Kamoizumi Unfiltered, Unpasteurized Sake 《720ml\/1800ml Bottle》","description":"\u003cp\u003e\u003cstrong\u003eWinter-Limited Sumitaya Original \"Unfiltered Unpasteurized Sake\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis unfiltered unpasteurized sake was born from the desire to deliver the pure sake that brewers enjoy, after being impressed by the deliciousness of sake poured directly from the tank, a taste only available at the brewery.\u003c\/p\u003e\n\u003cp\u003eGenerally, sake undergoes the following processes after pressing before it is shipped:\u003c\/p\u003e\n\u003col\u003e\n\n\u003cli\u003eFiltration to remove impurities\u003c\/li\u003e\n\n\u003cli\u003eHeat treatment to increase stability\u003c\/li\u003e\n\n\u003cli\u003eAdding water to adjust the alcohol content\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eHowever, we planned this sake with the desire for you to experience the rich flavor, freshness, and richness of true new sake, by intentionally omitting these processes that often have a negative impact on the sensory experience.\u003c\/p\u003e\n\u003cp\u003e\"Normally delicious sake\"—please enjoy it at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eKamoizumi Brewery \"Kamoizumi Unfiltered Unpasteurized Sake\"\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e:\u003cbr\u003eAroma and rich flavor.\u003cbr\u003eSaijo sake favored by dry sake enthusiasts.\u003cbr\u003eSake that balances drinkability and umami.\u003cbr\u003e\u003c\/p\u003e","brand":"賀茂泉酒造","offers":[{"title":"720ml \/ Room temperature","offer_id":42008013308057,"sku":null,"price":1078.0,"currency_code":"JPY","in_stock":true},{"title":"720ml \/ Cool","offer_id":45018432733337,"sku":null,"price":1303.0,"currency_code":"JPY","in_stock":true},{"title":"1800ml \/ Room temperature","offer_id":41624748163225,"sku":null,"price":2178.0,"currency_code":"JPY","in_stock":true},{"title":"1800ml \/ Cool","offer_id":45018432766105,"sku":null,"price":2538.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6914\/2681\/products\/kamosen1800.jpg?v=1740819267"},{"product_id":"kirei-shiboritate-muroka-720ml-1800ml","title":"[Sumitaya Limited] Kirei Unfiltered Nama Genshu 《Bottle 720ml\/1800ml》","description":"\u003cp\u003e\u003cstrong\u003eWinter-Limited Sumitaya Original \"Muroka Nama Genshu\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis Muroka Nama Genshu was born from the desire to deliver sake just as it is, pure and as tasted by the brewers, after being impressed by the deliciousness of sake poured directly from the tank, which can only be enjoyed at the brewery.\u003c\/p\u003e\n\u003cp\u003eTypically, after pressing, standard Japanese sake undergoes the following processes before shipping:\u003c\/p\u003e\n\u003col\u003e\n\n\u003cli\u003eFiltration to remove impurities\u003c\/li\u003e\n\n\u003cli\u003eHeat treatment to increase stability\u003c\/li\u003e\n\n\u003cli\u003eDilution with water to adjust alcohol content\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\u003cp\u003eHowever, we planned this sake to omit these processes, which often detract from the sensory experience, so that you can enjoy the rich flavor, freshness, and richness of new sake in its original deliciousness.\u003c\/p\u003e\n\u003cp\u003e\"Ordinary sake that is ordinarily delicious\" – please enjoy it at home.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch4\u003eKirei Shuzo \"Kirei Muroka Nama Genshu\"\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBrewery Introduction\u003c\/strong\u003e: Kirei Shuzo, located in the prestigious brewing region of Saijo, Higashihiroshima City, is characterized by its crisp, dry sake made with hard water. Their commitment to both preserving regional traditions and embracing new challenges has earned them a loyal following among sake lovers.\u003cbr\u003e\u003cstrong\u003eProduct Features\u003c\/strong\u003e: This sake harmonizes the characteristic dryness of Kirei with the freshness and rich depth unique to new sake. Its pleasant, clean finish makes it an excellent choice to accompany meals.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"亀齢酒造","offers":[{"title":"720ml \/ Room temperature delivery","offer_id":42007015620761,"sku":null,"price":1078.0,"currency_code":"JPY","in_stock":true},{"title":"720ml \/ Refrigerated delivery","offer_id":44989686841497,"sku":null,"price":1278.0,"currency_code":"JPY","in_stock":true},{"title":"1800ml \/ Room temperature delivery","offer_id":41624767627417,"sku":null,"price":2178.0,"currency_code":"JPY","in_stock":true},{"title":"1800ml \/ Refrigerated delivery","offer_id":44989686874265,"sku":null,"price":2538.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6914\/2681\/products\/kiei720_5e031463-d7b1-46b6-adad-b2d9c136c8bd.jpg?v=1740819266"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6914\/2681\/collections\/29d3bc99193cb0b837fb8cc53f050ae5.jpg?v=1702555727","url":"https:\/\/shop.sumidaya.co.jp\/en\/collections\/murokanamagen.oembed","provider":"酒庫住田屋オンラインストア","version":"1.0","type":"link"}