{"product_id":"naina-imoyoshu","title":"\"Exclusive to Special Distributors\" Authentic Imo Shochu, \"Nanana,\" 25% alc.\/vol., 1800 ml and 900 ml, by Akashi Shuzo","description":"\u003ch2\u003e\"What the!?\" - A Unique Shochu Born from Local Love and Brewery Craft, Exclusively for Designated Stores\u003c\/h2\u003e\n\u003cp\u003eThe special limited edition sweet potato shochu, \"What the!?\" (pronounced \"Naina!?\"), was born from the rich nature of Ebino City, Miyazaki Prefecture, and the passion of the brewers dedicated to shochu making.\u003cbr\u003eIt is crafted using local rice and sweet potatoes grown in the Kakuto Caldera, surrounded by the Yataka Highlands to the north and the Kirishima Mountains to the south, and applying advanced blending techniques for sweet potato and rice shochu.\u003cbr\u003eEnjoy this unique and unparalleled flavor, where the individuality of the region and the brewery resonate.\u003c\/p\u003e\n\u003ch2\u003e\"What the!? This is!\" - A New Sensation Shochu That Amazed\u003c\/h2\u003e\n\u003cp\u003e\"What the!? (What is this shochu!?)\" - \"Naina!?\" was named after this exclamation of surprise.\u003cbr\u003eIt is a product perfected after much trial and error, a \"delicious shochu on the rocks\" that overturns the conventional wisdom of sweet potato shochu.\u003cbr\u003eThe moment it touches your lips, a gentle aroma of sweet potato spreads, followed by an elegant sweetness and a refreshingly crisp finish.\u003cbr\u003eIt offers a delicate lightness and profound depth that make you want to keep drinking.\u003c\/p\u003e\n\u003ch2\u003eBrewing Philosophy: The Golden Ratio Blend of Sweet Potato × Rice\u003c\/h2\u003e\n\u003cp\u003eUtilizing Akashi Shuzo's accumulated blending techniques, sweet potato shochu and rice shochu are harmoniously balanced.\u003cbr\u003eThe flavor, a fusion of sweet potato's richness and rice's mellowness, can be enjoyed refreshingly on the rocks in summer and richly warm with hot water in winter.\u003cbr\u003eThe use of rice cultivated by the brewery itself, along with a commitment to ingredients and an unsparing attitude towards effort, supports the annual evolution of its flavor.\u003c\/p\u003e\n\u003ch2\u003eThe \"Naina\" Philosophy Embodied in Design\u003c\/h2\u003e\n\u003cp\u003eThe minimalist bottle design, so subtle it might make you wonder \"Is there no label?\", is a deliberate effort to highlight the individuality of the shochu itself.\u003cbr\u003eThe creative label, featuring a long, extended washi paper seal with the name written on it, is also a symbol expressing the brewer's dedication.\u003cbr\u003eThe \"Naina Musubi\" knot tied around the bottle neck, inspired by the cord of a sake flask, embodies the wish for the shochu to \"connect people.\"\u003c\/p\u003e\n\u003ch2\u003eFlavor Characteristics\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003eA softly spreading, elegant aroma of sweet potato and gentle sweetness\u003c\/li\u003e\n\n\u003cli\u003eA smooth finish and light, crisp taste\u003c\/li\u003e\n\n\u003cli\u003eRefreshing and well-balanced umami, enhanced when served on the rocks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch2\u003eSumitaya is a Designated Retailer\u003c\/h2\u003e\n\u003cp\u003e\"Naina!?\" is a special limited edition shochu available only at a select few designated retailers.\u003cbr\u003eAt Sumitaya, we deliver it to our customers in the best possible condition, thanks to our trusting relationship with the brewery.\u003cbr\u003eIt is a product suitable for gifts and presents, loved by many repeat customers.\u003c\/p\u003e\n\u003ch2\u003eLineup\u003c\/h2\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLimited Sweet Potato Shochu \"? Naina Murasaki\"\u003c\/strong\u003e: Uses Miyazaki Prefecture's Murasaki Masari sweet potatoes. Features a gorgeous aroma and clean sweetness. Perfect for on-the-rocks or with water.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eLimited Sweet Potato Shochu \"? Naina Genshu\"\u003c\/strong\u003e: A luxurious spirit bottled directly from the distillation. Produced once a year by order. Also ideal for gifts.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003eIntoxicating the heart, connecting hearts. \"? Naina\" is a designated store-exclusive shochu that delivers new sensations with every encounter.\u003c\/p\u003e\n\u003ch2 data-start=\"420\" data-end=\"434\"\u003e📋 Product Specifications\u003c\/h2\u003e\n\u003cdiv class=\"_tableContainer_1rjym_1\"\u003e\n\n\u003cdiv class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\"\u003e\n\n\u003ctable data-start=\"436\" data-end=\"804\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\n\u003cthead data-start=\"436\" data-end=\"447\"\u003e\n\n\u003ctr data-start=\"436\" data-end=\"447\"\u003e\n\n\u003cth data-start=\"436\" data-end=\"441\" data-col-size=\"sm\"\u003eItem\u003c\/th\u003e\n\n\u003cth data-start=\"441\" data-end=\"447\" data-col-size=\"sm\"\u003eContent\u003c\/th\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/thead\u003e\n\n\u003ctbody data-start=\"464\" data-end=\"804\"\u003e\n\n\u003ctr data-start=\"464\" data-end=\"487\"\u003e\n\n\u003ctd data-start=\"464\" data-end=\"470\" data-col-size=\"sm\"\u003eProduct Name\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"470\" data-end=\"487\"\u003eSpecial Limited Sweet Potato Shochu \"? Naina\"\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"488\" data-end=\"514\"\u003e\n\n\u003ctd data-start=\"488\" data-end=\"493\" data-col-size=\"sm\"\u003eBrewery\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"493\" data-end=\"514\"\u003eAkashi Shuzo Co., Ltd. (Ebino City, Miyazaki Prefecture)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"515\" data-end=\"543\"\u003e\n\n\u003ctd data-start=\"515\" data-end=\"521\" data-col-size=\"sm\"\u003eIngredients\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"521\" data-end=\"543\"\u003eSweet potato (Miyazaki-grown), rice koji (domestic rice)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"544\" data-end=\"567\"\u003e\n\n\u003ctd data-start=\"544\" data-end=\"549\" data-col-size=\"sm\"\u003eType\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"549\" data-end=\"567\"\u003eAuthentic Sweet Potato Shochu (Sweet Potato × Rice Blend)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"568\" data-end=\"594\"\u003e\n\n\u003ctd data-start=\"568\" data-end=\"578\" data-col-size=\"sm\"\u003eAlcohol Content\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"578\" data-end=\"594\"\u003e25% (Genshu is a limited release)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"595\" data-end=\"617\"\u003e\n\n\u003ctd data-start=\"595\" data-end=\"601\" data-col-size=\"sm\"\u003eVolume\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"601\" data-end=\"617\"\u003e1800ml \/ 900ml\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"618\" data-end=\"648\"\u003e\n\n\u003ctd data-start=\"618\" data-end=\"623\" data-col-size=\"sm\"\u003eProduction Method\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"623\" data-end=\"648\"\u003eUnique method combining sweet potato and rice shochu blending techniques\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"649\" data-end=\"682\"\u003e\n\n\u003ctd data-start=\"649\" data-end=\"654\" data-col-size=\"sm\"\u003eCharacteristics\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"654\" data-end=\"682\"\u003eSweet potato aroma, elegant sweetness, refreshing finish. Delicious on the rocks.\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"683\" data-end=\"708\"\u003e\n\n\u003ctd data-start=\"683\" data-end=\"690\" data-col-size=\"sm\"\u003eSales Channel\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"690\" data-end=\"708\"\u003eExclusive sales at designated retailers (Available at Sumitaya)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"709\" data-end=\"734\"\u003e\n\n\u003ctd data-start=\"709\" data-end=\"718\" data-col-size=\"sm\"\u003eRecommended Serving\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"718\" data-end=\"734\"\u003eOn the rocks, with water, with hot water\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"735\" data-end=\"773\"\u003e\n\n\u003ctd data-start=\"735\" data-end=\"742\" data-col-size=\"sm\"\u003eSpecial Notes\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"742\" data-end=\"773\"\u003eLabel-less design \"Naina Musubi\" knot \/ Ideal for gifts\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr data-start=\"774\" data-end=\"804\"\u003e\n\n\u003ctd data-start=\"774\" data-end=\"781\" data-col-size=\"sm\"\u003eProduction Volume\u003c\/td\u003e\n\n\u003ctd data-col-size=\"sm\" data-start=\"781\" data-end=\"804\"\u003eLimited production (blend changes seasonally\/annually)\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e\n\n\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e","brand":"明石酒造","offers":[{"title":"1800ml","offer_id":45837424427161,"sku":null,"price":2772.0,"currency_code":"JPY","in_stock":true},{"title":"900ml","offer_id":45837424459929,"sku":null,"price":1529.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0504\/6914\/2681\/files\/202510296_e45dda23-b0b5-47a4-83c6-bdc6c9244995.png?v=1761727345","url":"https:\/\/shop.sumidaya.co.jp\/en\/products\/naina-imoyoshu","provider":"酒庫住田屋オンラインストア","version":"1.0","type":"link"}