Happy everyone! Alcohol Gag Festival 2025 Summary 🍶🥃

Hello, I'm Yoko Hironaka, manager of the Sumitaya Online Store.

Recently, when I posted about the "Suntory Single Malt Yamazaki 12 Year Old Lottery Sale🎆" on X, I received many humorous "sake puns"!

It would be a waste to enjoy these alone, so I've compiled and will introduce them in our regular blog post😊

Please enjoy these posts from fellow liquor lovers that are sure to bring a smile to your face.

Collection of Sake Puns Received🎉

Shohe🚀: Busker de, kioku tobasukaa. (Busker, to lose my memory?)
Inagano Whiskey Oyaji: Toilet ikitai kedo Yoichi nomisugite tatenee… yoichotto (I want to go to the toilet, but I drank too much Yoichi and can't stand... finally I can stand, a little!)
Rekky~: Kono wine wine da🙂 (This wine is wine. / This wine is good!)

Chocchune: Suntory wa 3-do ii! (Suntory is thrice good! / Suntory is good three times over!)
yamamoto: Oishii Guinness de💖 gyu desu ne (Delicious Guinness, it's a hug! / Delicious Guinness, it's a squeeze!)
Systema: "Hibikimasu nee, kakei ni Hibiki." ("It resonates, Hibiki resonates with the household budget.")

So-chan @ TARU BAR (Tarubar) Developer: Yoko-san! Busker doko ni ari basuka? (Yoko-san! Where is the Busker? / Where might the Busker be?)
Hermes⛩Highball Crazy: Ama hagan no label wo ama, hagan🚺 (Peel off the Ama Hagan label, ama, don't peel it off!)
Nekado: Suntory suki ga kokoにも Old🥃✨ (Suntory lovers are old-fashioned here too! / Suntory lovers are here, old-fashioned!)

micchi: "Sumitaya-san no smoke nuts wo, sa, kuraou (Sakurao😅)" ("Let's eat Sumitaya's smoked nuts, let's go (Sakurao😅)")
10shi8: Kyou wa Kanosuke shika stock ga nai kara akete ii ka? no suke? (Today I only have Kanosuke in stock, so is it okay to open it? Can I help you?)
Whisky ga Daisuki na Otoko: Yamazaki 12-nen yabazaki- (Yamazaki 12 year old, it's amazing-ki!)

Taken790: Macallan kattara, saifu makkarankarankaran (If I buy Macallan, my wallet will be empty!)
Shio: Maou wo hako no naka ni shimaou📦 (Let's put the Maou in the box.)
Rui: Whisky ga osuki de shou minna ni aisareru yamai desu😂 (It's a "Whisky Love Syndrome," a disease loved by everyone😂)

Reki: "Arran ga doko ni mo aran" "Glen Scotia ga nokori sukoshi a" ("There's Arran nowhere," "There's a little Glen Scotia left")
Shin-chan @ Nitoro: Beta desu ga... Hakushu ni hakushu👏 (It's cliché but... Applause for Hakushu👏)
Teru🐈No07: Clerk "Talisker 10-nen🥃 tari te masuka?" Customer "Tariten🙅♂️"😆 (Clerk "Is Talisker 10-year-old enough for you?" Customer "Not enough! "😆)

Whisky Ponpon: Macallan katte o-saifu no naka ga sukkaran👛💸 (Bought Macallan and my wallet is empty!)
Shinno: Old nondoru yatsu ga orudo. (There's someone drinking Old.)
Anonymous: Orchard House ga, o-choudo au ssu. (Orchard House, it's just right.)

BTB: Beer nonde tousen houkoku machiabi-ru🍻 (Drinking beer, waiting for the winning announcement, beer!)
Junpei.*♪: Hakushu atatte, hakushu👏 (Won Hakushu, applause!)
Kamiboo: Calendar ni kaita ❤️ mark no hi ni dakarenda- (On the day with a heart mark I drew on the calendar, I'll be embraced-da!)

Wii: Springbank kai ni bank (ginkou) ittara... bank chigai yatta🤣🤣🤣 (When I went to the bank to buy Springbank... it was the wrong bank🤣🤣🤣)
HARUMASA: Yamazaki 12-nen nomikitte yo? Wakatta! Kyoujuu ni nen👍 (Drink all of the Yamazaki 12-year-old? Got it! Within today!👍)
Fure: Osake wa Sukocchi dake tashinamimasu (I only enjoy a little bit of Scotch.)

Tsuki-iro Rabbit: Shochu wa sonna shouchuu nomanai desu Whisky ga daisuki nano de! Tamani nihonshu mo yarimasu ga nomisugite futsukayoi wo sakerarenai...🤫 (I don't drink much shochu because I love whisky! Sometimes I drink sake too, but I can't avoid a hangover if I drink too much...🤫)
Ichi ni no: Osake gyagu wa, Obocchama-kun no "Konban wine" shika detekonai desu😵 (For alcohol puns, only Obocchama-kun's "Good evening wine" comes to mind😵)
KPC05N: Kurokiri (korekkiri) gyagu wo motomeru no wa, yametene☺️ (Stop asking for Kurokiri (this is the end) puns, okay?☺️)

Yuki @ Yuuki: "Eh! Whisky zenbu koboshita no!? Old Parr? Iya, All 'da Parr' jan!" ("What! You spilled all the whiskey!? Old Parr? No, it's 'all' Parr!")
Kenon: Sono kinou Benrinnes (benri desu) ne🥃 (That function is Benrinnes (convenient) isn't it?🥃)
Yamabushi: Talisker 10🥃 nakunacchatta💦 Hoshii kedo okane tari ssu kaa?👛🦫💦 (Talisker 10🥃 is gone💦 I want it, but do I have enough money?👛🦫💦)

Sugisaki Amato: "Kono dougu, sugoi Benrinnes ne!" Dame?🤣 ("This tool is super Benrinnes (convenient)!" No?🤣)
GTR NISMO: Rice whisky wo nomenai no wa, tsu raisu-🤔 (Not being able to drink rice whisky is tough🤔)
Hizakata Toshizo: Inshu Rock🥃 Inshulock totemo benri👍👷🏼 (Drinking Rock🥃 Inshulock is very convenient👍👷🏼)

kappy: Arran wo kakaete, minna ni sachi aran koto wo. (Holding Arran, may happiness come to everyone.)
Highboya: Highland Park ni wa hairando-👀 (I won't enter Highland Park-o 👀)
Weppu: "Arran iyan" "Scotch wakete kudasai Scotch dake ne" "Oden de suki na no wa hanpen to Deacon (daikon)" ("I don't like Arran" "Please share some Scotch, just Scotch" "My favorites in Oden are Hanpen and Deacon (daikon)")

revis＠hayou kaisha yametai: Ha, ha, ha-kushuu! (Seiippai no kushami gyagu) (Ha, ha, ha-choo! (My best sneeze pun))
HAL: Blinbanban, Springbank🤤
Momonka🥃iiii (murui): Tsui ni kono toki (ki) ga kita (Chita)!... Subette (Tsuru = tsurun) mo, korondemo saigo made alcohol (aruko)🤗 (Finally, this season (time) has come (Chita)!... Even if I slip (crane = tsurun) or fall, I'll walk (alcohol) to the end🤗)

Masahiro: Scotch whisky wa Scotch (sukoshi) de ii desu🥃 (Scotch whisky is fine with a little Scotch🥃)
LARK: Hennessy mikketa yo⁉️ He~e Nessie mitsuketa no⁉️ (Found Hennessy⁉️ Oh, you found Nessie⁉️)
LARK: Taketsuru takakke~e (Taketsuru is expensive~)

jgaag32: "Hora Furo Iku zo!" ("Hey, let's go to the bath!")
Neko Kou-shaku: Edradour wa dono jidai nara hayaru kana? U~n, Edo da wa naa‼️ (In which era would Edradour be popular? Hmm, it's the Edo period, isn't it!)
jgaag32: "Kimi! Doko? Uchi (uchi) wa? Togouchi (togouchi?)" ("You! Where? Where's your house (uchi)? Togouchi (togouchi?)")

LARK: Nikka Whisky de Nikka Nika (With Nikka Whisky, all smiles!)
Otaka🥃: Yoichi, Yoichi ni iku🤣 (Yoichi, going to Yoichi🤣)
Su~kun: Sore de wa minasan Yoko-san ni👏 Hakushu (hakushu) (Well then everyone, applause for Yoko-san!👏 Hakushu (applause))

tasky: Zenzen omoitsukanai... Barrel nonderu no ga barrel🥃 (Can't think of anything at all... Drinking from a barrel is a barrel🥃)
Blue Pearl: Yoko Nagayama, Yoko Minamino, Yoko Ishino, there are many Yoko's.
Kerokerokeroyon: Attattara kando shite Jin (Gin) (If it hits, I'll be moved and feel Jin (Gin))
Opinku: Laphroaig nondara furo iku! (Namari) (If I drink Laphroaig, I'll go to the bath! (Dialect))
Wsk: Hibi no nikka wa Black Nikka wo nomu koto🥃 (My daily routine is to drink Black Nikka🥃)

In Closing

Thank you so much for sending in so many sake puns😊

Meeting through sake, smiling through sake──
I am so happy to be able to share such moments with all of you.

We want to continue to be a liquor store that can create a "place where everyone can keep smiling."
With that in mind, Sumitaya will continue to do its best😁

Please look forward to our next project too✨